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Today nearly everything can be purchased on the Web, even print products. The necessary portals are
essentially the print shop's individually programmed shop solutions. If a print shop would now like
to enter into web commerce and take advantage of the huge market potential, it was previously possible
only through protracted, cost intensive in-house development. With the new product "HIFLEX Webshop,"
software supplier HIFLEX (developer of the Management Information System "HIFLEX MIS") now offers
a complete web shop system that is fine-tuned to the needs of the print product market. |
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The portal layout can be configured freely and, using a network API, references a streamlined HIFLEX MIS packet.
This packet pulls the strings in the background, by managing customers, orders, and products. "In order to
implement a best-in-class solution we analyzed several web shop systems in advance of our new development, and
we are very pleased with the result," said Stefan Reichhart, HIFLEX CEO.
In May 2007, the first implementation of the new HIFLEX Webshop went online. At www.printplaza.com, the Düsseldorf
company Print Plaza AG offers over 160,000 print products. Their selection ranges from flyers, business cards,
brochures and folders to XXL posters. Additional products are available per individual request.
The system facilitates a simple product configuration. A print product can be assembled from several modules
(such as number of pages, color, paper, finishing, and refinement) at lightning speed. During the configuration
process, unworkable combinations are excluded using a plausibility check, and necessary processing steps are
added (e.g. scoring with 200g/m2 paper). The products can also be based on multiple product components,
for example, envelope and content. This leads to a huge number of possible combinations. The special feature:
only a few modules are needed in the background, because up to 1024 product combinations can be generated
from only 20 modules. Modifications to the products (e.g. a new price for a specific paper grade) can be
entered easily, and will then apply to all dependent products.
The price feedback (market price) is immediately generated, and scaled according to print run. The prospective
buyer can open a PDF quote with complete fact sheet (product specification) and receive immediate notification
when the print data must be delivered and when the product will ship. He can define the shipping type based
on the calculated weight.
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| Hier können Drucksacheneinkäufer aus über 160.000 Druckprodukten (u.a. Flyer,
Visitenkarten, Broschüren, Mappen, XXL-Poster) auswählen. Diese enorm hohe Anzahl
von Produkten ist deshalb möglich, da sich ein Produkt aus mehreren Einzelkomponenten
(Anzahl der Seiten, Farbigkeit, Papier, Weiterverarbeitung, Veredelung) blitzschnell zusammenstellen
lässt. Im Hintergrund werden dabei zwingende (z.B. Nuten bei 200g/m2 Papier) oder unmögliche
Verarbeitungsschritte automatisch berücksichtigt. Der komplette Produktpreis wird sofort online
und gestaffelt nach Auflagen berechnet. |
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Exactly like at Amazon, he brings his virtual shopping cart to the checkout. After the customer has registered,
various payment methods can be selected, including credit card payment. The customer receives the invoice through
an automated e-mail PDF.
At the next step, the portal offers the upload of the print data for the issued order. The print data is checked
immediately (Preflight), and the customer receives immediate notification of whether the data can be further processed.
If "Softproof" was selected when the order was placed, the Print Shop system will digitally process a proof
(online proof.)
The customer can keep track of the order status all at times during the order processing. As soon as the
delivery process has begun, he can also track the status using Package Tracking.
But the HIFLEX Webshop is not only convenient for buyers. A large portion of a print shop's administrative
and technical processes are automatically processed through the HIFLEX back-end. Customer master data, supplier
addresses, and orders are automatically applied. The system automatically generates quotes, order confirmations,
job dockets, invoices, and delivery notes. Furthermore, the order is placed in package pickup using a direct UPS
interface, and a standard UPS shipping label with tracking number is generated.
Stefan Reichhart of HIFLEX emphasizes: "The application of HIFLEX Webshop should be viewed independent
of your MIS System, with which the classic print orders are processed. Our shop system is therefore a useful
tool for every print shop that would like to enter the online business world." And because the first
implementation of Print Plaza is already online, everyone can experience the HIFLEX Webshop System for himself at
www.printplaza.com. |
- Convenient product configuration using intelligently linked modules
- Efficient management of the entire product selection because only a few modules need to be administered
- Simple expansion of the product assortment through the definition of new combination possibilities or new modules
- Fully integrated online estimate to determine the selling prices of individual runs
- Shopping cart with secure payment processing via bank transfer or credit card (PCI Certification possible)
- Payment receipt before start of production
- Automated application of customer master data, delivery addresses, and orders in fully integrated MIS System
- Integrated data upload function with automated data check (Preflight)
- Integrated online proofing for release of print jobs
- Integrated order tracking ('Waiting for data,' 'Data complete,' 'Data check,' 'Waiting for release,' 'Data released', 'Production', 'Shipment')
- Automated issue of quotes, order confirmations, job dockets, invoices, delivery notes, and shipping documents
- Automated booking of the shipped goods with UPS, including receipt of a tracking number
- JDF Interface for integration with third-party system (MIS, Prepress, Digital Printing, etc.)
More info at www.printplaza.com |
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